Clever research made simple.

We apply smart design to maximize respondent engagement and recall. We use clever questions to build deeper understanding and drive differentiation. We apply sophisticated analytics and spend time thinking about the actionability of market research findings. We do all of this so that you don't have to. Our outputs are clear and simple.

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Leadership Team

Jules Berry

Director of Quantitative

specialist in sophisticated quantitative projects, consumer behaviour change, and looks after the numbers

Morvah Stubbings

Director of Qualitative

seasoned C-suite researcher and critical thinker, decodes business challenges and organisational complexities

Cara Berry

Founding Director

expert in coordinating complex international projects, B2Baudiences and relentless problem solver

Supported by a dream team of the best freelance researchers, analysts, experts and industry partners enabling us to bring together the ideal lineup for (almost) any project.

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