We help companies make confident commercial decisions.
When the stakes are high, assumptions conflict, or internal clarity is lacking, we provide evidence and insight that helps teams move forward with confidence.
We specialise in turning complex questions into clear, practical answers — without jargon or unnecessary complexity.
Leadership Team
Jules Berry
Director of Quantitative
specialist in sophisticated quantitative projects, consumer behaviour change, and looks after the numbers
Cara Berry
Founding Director
expert in coordinating complex international projects, B2Baudiences and relentless problem solver
Supported by a dream team of the best freelance researchers, analysts, experts and industry partners enabling us to bring together the ideal lineup for (almost) any project.