Business products and services (and many non-FMCG offers too) typically have long sales cycles. This means that short-term response to brand and marketing activity, such as number of site visits, is likely to under-estimate the longer-term impact on awareness and consideration. Understanding key brand performance measures such as awareness, consideration, associations and preference is crucial for any brand’s long-term scalability and success. In addition to building trust, it influences customers’ future decisions, and helps a business stand out from the pack. Our approach to tracking is bespoke ensuring that the audience definition, scope and cadence are completely in tune with your business needs and budget.