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Expert opinion former research

When clients are crafting future strategies or launching new initiatives, it is often beneficial to consult a select group of experts with deep knowledge of the sector and future trends. This informed and nuanced approach can guide and enrich clients' decision-making, providing a deeper understanding of their options and possibilities. We enhance the impact of these consultations by conducting anonymous interviews with experienced B2B interviewers and applying our analytical framework to transform insights into actionable reports and recommendations.