About Us
We work with companies in the UK and around the world to help them use market research for competitive advantage. From measuring and understanding how to build positive brand perceptions and communications to exploring customer needs and providing feedback to nurture new ideas.
We provide smart, cost-effective global market research, delivering impactful insights that help companies optimise business decisions and unlock growth opportunities.
With experience across many countries
Our values
Established in 2010, 70% of our work is international with experience of projects in more than 35 countries around the world. 60% of our work is B2B focused reaching and engaging audiences from Micro and SME businesses through to Mid-Caps and Enterprise level establishments.
We relish working with audiences that others describe as hard-to-reach whether due to their seniority or work environment. Over the years we have researched plenty of business decision makers, opinion formers, innovators and early adopters, subject matter experts, IT specialists, fleet managers, company drivers, bridge engineers, quality managers, farmers, healthcare workers, publicans, business & leisure travellers and consumers.
Our experience has allowed us to develop a transferrable skillset and a network of contacts that means we are rarely phased by a brief. Working across qualitative and quantitative approaches gives us the flexibility to choose the appropriate approach for the objectives and the audience.
Global Perspective
We use our international reach and experience to uncover valuable insights and provide expert solutions tailored to diverse markets.
Knowledge Sharing
We promote a culture of expertise by encouraging continuous learning and sharing insights across borders and disciplines.
Innovation
We combine our expert knowledge with insightful thinking to drive innovation and stay ahead of global trends.
Collaboration
We believe in the power of teamwork, bringing together experts from different backgrounds to create impactful solutions.
Integrity
We maintain high ethical standards and transparency in all our operations, earning the trust of our clients and partners through our expert insights and actions.
Tenacity
We are relentless problem solvers, an essential skill when it comes to engaging the right respondents. We refine and adapt our approach until the goal is reached.
Leadership Team
Director of Quantitative
specialist in sophisticated quantitative projects, consumer behaviour change, and looks after the numbers
Director of Qualitative
seasoned C-suite researcher and critical thinker, decodes business challenges and organisational complexities
Founding Director
expert in coordinating complex international projects, B2Baudiences and relentless problem solver
Supported by a dream team of the best freelance researchers, analysts, experts and industry partners enabling us to bring together the ideal lineup for (almost) any project.